Develop a comprehensive branding system for the city of Cartagena, Colombia through visual identity and application.
In order to design a succesful brand, I must create a system that is consistent with a prominent brand mark. After choosing a logo, I need to find a strong color palette and typeface which compliments it. This phase is also where I will establish my creative objective and brand position and values. Lastly, is iteration through brand communication touchpoints. From stationery to environmental graphics to the website it is important to stay true to the city’s charm and history.