CHOPBOX

UX/UI, BRANDING + IDENTITY

TEAM MEMBERS

Jessica Metzler - Research, Identity, Logo, Color Palette, Icons, Website
Kristen Todorovich - Research

OBJECTIVE

Develop a clear brand identity. Design an ecommerce website that showcases the features of this unique product and allows the user to buy it directly from the site. Create a smooth checkout process and offer engagement beyond the thank you page.

APPROACH

We will begin by doing preliminary research, setting a long term goal and asking questions. We will update the product logo and color palette. After rounds of prototypes and user testing, we will have an ecommerce site that works for both a computer and phone screen layout.




RESEARCH



USER PERSONAS

We derived user personas based on our target audience which includes college students and young professionals. Specifically, young adults who live in small apartments with limited storage, looking for something to make cooking easier and faster.


HOW MIGHT WE

These questions help us to analyze main painpoints and brainstorm possible solutions.




SOLUTIONS