HOPSOCK

BRANDING + IDENTITY

OBJECTIVE

Develop a comprehensive branding system for Hopsock through visual identity and application.

APPROACH

The first phase of this project is observation which includes creating a timeline, mood board and competitor degree audit. In order to design a succesful brand, I must create a system that is consistent with a prominent brand mark. After choosing a logo, I need to find a strong color palette and typeface which compliments it. This phase is also where I will establish my creative objective and brand position and values. From ads to packaging to storefront it is important to stay true to the company’s values.