SANTA FE OPTICAL

BRANDING + IDENTITY, ART DIRECTION

TEAM MEMBERS

Jessica Metzler - Concept, Research, Identity,  Logo, Color Palette, 
Stationery, Website,  Animation
Nicole Harrington -Concept, Research, Identity

OBJECTIVE

Develop a comprehensive brand system for Santa Fe Optical to connect the different locations. Design a website that is user friendly and allows customers to browse their collections. Find solutions to provide a tailored customer experience for their clients.

APPROACH

After doing a brand audit, we will focus on writing  a mission statement, brand message and tagline. To create a cohesive brand we started with updating the logo and color palette. We will create a stationery system that can work across the different locations. Then update the website and social media to reflect the brand message.