SOUTH CENTRAL WATERFRONT
TEAM MEMBERSJessica Metzler - Research, Identity, Website, Posters, Post cards
Grace Hayes - Research, Identity, Website
Sam Chapman - Research, Identity, Website
Design a digital experience for the City of Austin that helps citizens easier access to the currently proposed projects by the Austin Urban Design Division. This experience should help citizens better understand what the projects involve, who they are intended to benefit, and what they are intending to improve about their neighborhood. Finally, this experience should be a way for citizens to provide feedback to the city on these proposed projects as well as help them to propose their own neighborhood improvement projects.
APPROACHOur goal is to create a multi-functional system that communicates City of Austin Urban Design Division projects in a simple and accessible manner while also collecting meaningful feedback on those projects in a variety of ways.
We created empathy maps based on three different target groups. After some research, we came to the conclusion that these groups would be most affected by the proposed solution. We collected these statistics from Data USA.
HOW MIGHT WE?
The HMW’s were derived from our research and discussion with an official city member in which we identified specific painpoints and areas of importance.