SOJOS 

BRANDING + IDENTITY, ART DIRECTION

TEAM MEMBERS

Jessica Metzler - Research, Identity, Social Media, Website
Nathaniel Loden - Research, Identity, Logo, Illustration, Packaging
Kierra Simons - Research, Identity
Joel Nieto - Research, Identity, Website

OBJECTIVE

Develop a comprehensize brand system for Sojos pet food. Create a consistent look and feel across their products, website and social media posts. 

APPROACH

In the initial phase, our team focused on research and completing a brand audit including competitors, pros and cons and opportunites. Next, we narrowed down on the brand mission, message, onliness and brand voice. Then we updated the logo and color palette to refelct our new direction. We used these brand elements in the different touchpoints.